Veterans start businesses at a higher rate than the general population. The transition out of service often comes with a clear idea, real discipline, and the drive to execute. Getting online professionally is still a barrier for a lot of people. Here's what to know.
What veteran-owned businesses need from a website
The technical requirements aren't different from any other small business: fast, professional, SEO-ready, and built to convert visitors into leads. What is different is the audience.
A lot of customers actively seek out veteran-owned businesses. Your website should make it easy for them to see that yours qualifies. A clear "veteran-owned" mention on the homepage and about page (not buried in the footer) turns that preference into a competitive advantage.
Resources for veteran entrepreneurs
- →SBA Veterans Advantage Program: reduced or waived fees on SBA loans
- →SCORE Mentoring: free business mentors, with dedicated veteran mentoring networks
- →Bunker Labs: community and accelerator resources for veteran entrepreneurs
- →V-WISE: Veteran Women Igniting the Spirit of Entrepreneurship, for female veterans and military spouses
- →SBDC (Small Business Development Center): free consulting for new and growing businesses in every state
On veteran discounts from vendors
Many companies offer veteran discounts. The discount matters less than whether the vendor actually understands your situation: limited capital, limited time, and a business that needs to work from day one.
At Str8shift Digital, the veteran discount exists because Michael Stevenson serves as active duty Army and works alongside soldiers starting businesses with limited resources. It's not a marketing claim. It's why the business exists.
Certifications worth pursuing
If your business does or wants to do government contracting, pursue your SAM.gov registration and consider the VOSB (Veteran-Owned Small Business) or SDVOSB (Service-Disabled Veteran-Owned Small Business) designations. These open bidding opportunities not available to civilian businesses.
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