The first quote I sent was $400 for a full custom website. The client took two days to respond. I thought I'd lowballed it. He came back asking for a discount.
That was useful information.
What underpricing does
Clients who know what websites actually cost don't trust a $400 quote. They assume something is missing, or that the person quoting it doesn't know what they're doing. Clients who do hire you at that price have calibrated their expectations to match, and those expectations are a problem.
The first type of client is the one you want. The second is a lesson you only need once.
How we landed on current pricing
$500 landing page, $1,000 standard site, $2,000 e-commerce build. These aren't arbitrary numbers. They're what the work actually costs when you account for design, build, revisions, testing, and launch. At these rates we make a fair margin. Clients get a custom site from people actually paying attention to their project.
We get undercut regularly by people offering comparable work for less. Some clients chase the lower number. That's fine. We're not building a website in four hours for $200 and calling it custom.
What this means if you contact us
The deposit secures your slot in the queue. We start when it clears. The balance is due at delivery, before files transfer. If you genuinely need something below our standard rates, explain your situation. Veterans, nonprofits, local community organizations — we've worked with all of them at reduced rates. But the base prices are the base prices.
Ready to build?
Free quote. No obligation.
Tell us what you need and we'll give you a real number, not a range. We respond within 24 hours.