For a standard small business site, plan for 2–4 weeks from deposit to launch. That's the realistic number, not the fastest it could possibly go, not a project that drags for months. Here's what drives it.
Standard website (3–5 pages): 2–3 weeks
This covers a home page, about, services, contact, and one other page. Two rounds of revisions are built into that timeline. Most of the time is design review, client feedback, and iteration. Not the build itself.
E-commerce store: 3–6 weeks
Product setup, payment processing, shipping configuration, mobile checkout, and inventory structure all add time. The more products and categories, the longer it takes to set up correctly.
Landing page: 1 week
Single page, single goal. Most landing pages are done in 5–7 business days from deposit to launch when clients come with their content ready.
What actually slows projects down
- →Waiting on content. If you don't have copy, photos, or a logo ready, the build waits. This is the most common delay, by far.
- →Vague feedback. "I don't love it" without specifics costs a full revision cycle.
- →Scope changes mid-project. Adding pages or features after the build starts pushes everything back.
- →Multiple decision-makers. When three people have to approve every change, reviews take three times as long.
How to get yours done faster
Show up with a rough idea of what you want, a few sites you like, your logo if you have one, and a first draft of your main copy. Clients who come prepared consistently launch at the shorter end of the range.
We'll handle the rest: design, code, mobile optimization, SEO structure, and launch.
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Tell us what you need and we'll give you a real number, not a range. We respond within 24 hours.