People use "landing page" and "homepage" interchangeably. They're different things, built for different purposes, measured differently, and optimized differently. Knowing the difference saves you from building the wrong thing.
What a landing page is
A single page with a single goal. No navigation links to other parts of your site. No distractions. One message and one action: sign up, buy, book a call, get a quote.
You send people to a landing page from a specific source: a Google ad, a Facebook ad, an email, an Instagram bio link. The page is built to convert that specific traffic into one specific outcome.
What a homepage is
An overview of your entire business. It introduces who you are, what you do, and where to go next. It serves multiple types of visitors: some ready to buy, some comparing options, some just doing research.
When a landing page is the right move
- →You're running paid ads and want to maximize return on ad spend
- →You're launching a single product or service and want to test demand before building a full site
- →You have an Instagram following and need a web presence that converts existing fans into paying clients
- →You have a specific time-limited offer: a class, an event, a sale
When you need a full site
- →You have multiple services and visitors need to understand the differences
- →You're building long-term SEO presence for local search terms
- →Your business is in a field where credibility requires depth (law, finance, healthcare)
- →You want a blog, portfolio, or client portal
What we charge
A landing page starts at $500 with a $250 deposit. A full 3–5 page site starts at $1,000. If you're not sure which you need, a quick conversation usually makes it clear. We'll tell you honestly which one fits where your business is right now.
Ready to build?
Free quote. No obligation.
Tell us what you need and we'll give you a real number, not a range. We respond within 24 hours.